The following are my notes on How To Speak With Confidence in Public. What I record is a reflection of my own interests as much as the content of the book.
How To Speak With Confidence in Public is a list of tips in a book. It has value and it’s accessible but, without a central narrative it is also forgettable. I have classified the book as ‘public transport appropriate‘ e.g. It can be read in a busy environment; you can experience the odd interruption and you will be able to pick up where you left off with ease.
90% of impact on the audience is formed by what they see and hear, not what is said.
> Mood-Hoovers: Some audiences give nothing back, they’re called ‘mood hoovers’. > Disconnection: If the audience is disconnected they zoom out and then make their judgement about the speaker – this is not desirable. > Pauses: Can be used to give speaker time to think and give the speaker a sense of gravitas. For the audience it builds anticipation and time to digest what has been said so far. > Meetings and Pauses: If you have low energy and pause in a meeting you’ll be interrupted. The trick is to have high energy and you can pause and control the audience, without your space being hijacked.
Pitching: Tone and excitement can determine pitching success (Alex Pentland ‘Defend your Research: We can Measure the Power of Charisma’).‘> I’ versus ‘We’: Stories say ‘I’, not ‘we’: ‘We’ is obfuscating and lazy. If we do say ‘we’, we must define who that represents. > Do not say ‘team’, instead talk about characters. > All facts should have emotion attached to them, what they mean to people. > One Message: We hear the spoken word only once, therefore keep your message simple. > Slides: Should be understood by the audience within three seconds, otherwise they’re too complex.
“All things being equal, people will do business with a friend: all things being unequal, people will still do business with a friend.”