About Me

My journey to this point has not been straightforward.

I’m Andrew Tollinton

Back in 2006 I was working as a finance director. Whilst I enjoyed the role I found myself looking at the business development team thinking ‘I can land bigger and better deals’.  One day I decided to test my theory and I persuaded my boss to allow me to pitch for new business in my spare time. Working weekends and evenings I secured a six-figure deal and my life in pitching began.  

Pitches Evaluated



Cups of Coffee For One Deal

“Since 2006 I have pitched deals ranging in value from £300 to £500,000,000. I have pitched across a coffee table, across a board table, to a room of thirty people and to one individual, as part of a team or alone. I have not always won deals but I have always tried to learn from them.”

My Work

I’m guest speaker & lecturer on behavioural economics, pitching and persuasion at London Business School, University College London & Cass Business School. Behavioural economist in residence at London College of Fashion.

I read Philosophy of Science and Politics at Newcastle University and studied Mandarin at SOAS, I am a chartered accountant, chartered marketer and alumnus of London Business School.

I volunteer as President, London Business School Public Speaking Club and am Chair, Institute of Directors, CLB YDF.

My interest in pitching rocketed when I left the corporate world and built a software platform with my brother. I began pitching our software into big brands but I had no brand, no trading history and no team. Pitching suddenly seemed a lot more difficult.  When I was pitching as part of a large organisation I struggled to understand why pitches failed or succeeded, there were just too many variables. However, when I was pitching our software platform all the variables were under my control: I was responsible for the marketing, price, product and pitch. Any success or failure was surely linked to me in some way. .
  • Pitching
  • Behavioural economics
  • Negotiation
  • Persuasion

Today you’ll find me pitching my software solution. I sometimes coach individuals and mentor a wide range of people, including the 2018 UK Public Speaking Champion. I’ve helped people pitch everything from artificial intelligence to hedge funds.

Let’s Start a Conversation