by andrewtollinton@hotmail.com | Feb 6, 2017 | Uncategorised
HOW TO MAKE YOUR PITCH BEAUTIFUL #1 Every cake needs its decoration, every car its chrome and colour, every pitch its flowers of rhetoric. When it comes to understanding what makes a pitch, a speech persuasive we have much to thank the Greeks for, not least their...
by andrewtollinton@hotmail.com | Feb 5, 2017 | Uncategorised
How Many Messages Should I Give? ONLY ONE MESSAGE PLEASE One. That is not to say you can’t discuss lots of points but they should all support one message. I have started a number of businesses and when I launched them I nearly always found the idea of having one...
by andrewtollinton@hotmail.com | Feb 5, 2017 | Uncategorised
Did School Teach You How To Speak? 05 FEBRUARY 2017 Speak Up Go back to school do you remember all those examinations you had to sit? I imagine they were taken in absolute silence, no speaking allowed? Which just goes to show how little attention school gives to the...
by andrewtollinton@hotmail.com | Feb 4, 2017 | Uncategorised
DO I NEED TO REPEAT MYSELF? Yes Three Times Imagine you are in a library and all around you there are people working away, there are no sounds from anyone, the lighting is good, you are sat comfortably with a drink and all you can hear is your finger as it glides...
by andrewtollinton@hotmail.com | Feb 4, 2017 | Uncategorised
Choose Your Words Carefully…. 04 FEBRUARY, 2017 Knowing your audience means knowing more than just what they will relate to or find funny, it should also inform your choice of words. If I give a speech and I use the word ‘bleak’, whilst trying to persuade you to...
by andrewtollinton@hotmail.com | Feb 4, 2017 | Uncategorised
Don’t speak at one level, give me three! 04 FEBRUARY 2017 Give Me Three! All great pitches communicate on three levels, a specific everyday level (low), a general level (middle) and a universal level (high). Here’s how it works: Specific makes your pitch feel...
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