by andrewtollinton@hotmail.com | Feb 2, 2017 | Uncategorised
HAVE YOU EVER FELT Needy? 2 FEBRUARY 2017 Ever really wanted to persuade your audience, so much you’d do almost anything? Watch out, throughout the pitch, before and after it is important to ensure you do not appear needy, no matter how poor or desperate you...
by andrewtollinton@hotmail.com | Feb 2, 2017 | Uncategorised
Scarcity: Get Your Audience To Want It Now! 02 FEBRUARY 2016 Take it, Take it now Why should anyone want to buy something today that is in abundance and can be acquired at any time? Perhaps they have an immediate burning need, for example they are in a boat and...
by andrewtollinton@hotmail.com | Feb 1, 2017 | Uncategorised
How to get people to desire your offer 01 FEBRUARY, 2017 Generate Desire We want our audience to desire our product/service, our idea or us. As all our desires are borrowed from other people we need to display how much others want what we are offering. You will see...
by andrewtollinton@hotmail.com | Feb 1, 2017 | Uncategorised
What Visual Aids Should I use? Visual Aids – My Guide Speakers have become accustom to relying on visual aids, specifically PowerPoint to make presentations, using them as external memory prompts, crutches upon which to rest their speech in case they forget what...
by andrewtollinton@hotmail.com | Feb 1, 2017 | Uncategorised
DO YOU SUFFER FROM The Curse of Knowledge 31 January 2017 Curse of Knowledge: A Curse of the Founder When we have a new product, service, idea or business we often struggle to communicate just how good is our offering, why? More than likely it’s because we are...
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