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Never Pitch Without This


October, 2017

Everyone wants to be desired. Everyone wants their pitch to be desired. But our desires are not straight forward because they are borrowed from other people, at least that is what the theory of social proof suggests.

Celebrities know this and made a fortune from exploring it. Night club owners know this and make us queue for hours to prove it.

Social proof is so important I will not pitch without it. What is social proof, how do I use it and when should you use it?