The Biggest Problem with New Pitches
Whether you are launching a new product or a new business you are likely to face a unique challenge: over familiarity.
Whenever we develop a new solution we become very attached to it and and in so doing two things happen:
- We cannot wait to tell other people about the solution
- We talk about the solution as though the rest of the world has been on the same journey of development
A psychologist would call this the ‘curse of knowledge’ and it can pose a real problem in a pitch.
If you have a start-up, a new solution, you need to learn all about the curse of knowledge and how to overcome it.